Andersson Bell was born in South Korea in 2014.
The brand began with an idea of reinterpreting the renown Scandinavian aesthetics and mindset from the viewpoint of a culturally distinct Korean position.
With direct contact and personal relations to Sweden from within the Korean team, the brand’s artistic identity was developed.
The result became an aesthetic with its core in fusing contrasts, inducing brazenness and sparks but in just the right amount to keep it minimalistic.
Materials, colors, patterns and compositions are all newly developed or meticulously handpicked to keep our designs timeless and one day attractive even as vintage items.
Andersson Bell is not only a brand but a representation of an open and willing mind to interact with differences while developing one’s identity independent of race, gender or cultural background.
Wearers of Andersson Bell consequently also becomes a part of the development of their intriguingly unique identity.
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